Why your business needs to be on Facebook
Did you know 97% of local businesses in South Africa currently have a Facebook page, 90% a Twitter account, 72% are on LinkedIn and Instagram, and 68% on YouTube? Is your business in line with these statistics? With almost a third of our population on Facebook (16 million South Africans), this platform should be your first choice in communicating with your audience. If you’re part of the 3% NOT on Facebook, it’s time to create a business page.
Here’s why your business needs a Facebook page, like yesterday:
- Global access
The beauty of social media is the global coverage. If Facebook was a country it would be the third largest country in the world, so you have the opportunity to reach a much wider audience than ever before. This is a huge advantage for a business that is ready to go global.
- Market research
There are two ways to do market research on Facebook:
1) Learn more about your customers with user generated content. It’s as simple as asking your followers questions about their likes and dislikes, their experiences with your business, what they want or anything you would like to know about them really.
2) Facebook Insights will provide adequate information about your followers and their interaction with your page such as their location, age, gender, their reactions and engagements with your posts, how many people your post reached and so much more.
- Targeted advertising and SEO
With access to a wide audience it’s important to make use of Facebook Ads and boosted posts to reach the right people, in the right location. These can be targeted directly at your target audience based on their age, gender, location and even your website visitors who are active on Facebook. Facebook can also be used to direct traffic to your website. Ensuring your posts are filled with relevant and good quality content may give your search engine ranking a boost.
- Customer reviews and recommendations
Your page allows your followers to comment, review and recommend your business. A follower who has had a bad experience with your product or service which was resolved positively online is more likely to recommend your business than someone who just had a good experience overall. The reviews on a business page will also have an influence on follower’s purchase decisions. Never ignore or hide a bad review or complaint on your page. Acknowledge your followers and do your best to resolve the situation as humanely possible. This builds trust and loyalty with the follower who wrote the post as well as the followers who see it.
- Promote, create awareness, increase sales
Your Facebook page can be used to promote your products but be cautious not to over load your follower’s news feed with promotions as it is likely to lead to an unfollow/unlike on your page – be creative in your approach. Create awareness and inform your followers of the new and soon to be products and services that is relevant and exciting to them. You are also able to sell your products and services directly from your Facebook page or direct followers to your website where they can complete the purchase.
Creating a Facebook business page is simply not enough. Facebook’s sole purpose is to communicate, and having a business page is needed for that exact reason, to communicate with your followers. By liking your page and becoming a follower, your customers is interested in having a two-way conversation with your business. Be sure to listen.
And lastly, our give away tips on managing your Facebook business page:
- It’s important to be active and post on the regular.
- Reply to all comments and reviews, positive and negative
- Be informal and friendly, while still being professional and helpful.
- Create content that is engaging, relevant and that grabs your follower’s attention.
We’re specialists with a 10 year track record, let us help you make a success of your social media marketing. Contact us today and let’s chat about your goals.